Customer Profit

Distributors Lose Money Servicing Most of Their Customers

It is important to understand which customers are most profitable and why. It is also important to understand which customers are money losers and why. This template provides the information for analysis and also includes an analysis for profit improvement.

The template and accompanying users manual are available free of charge here.

Please Note: The Excel template for Customer Profit is provided free of charge. However, it is password protected. To obtain the password, please email the DPP below. We will NOT send you any emails other than the password. We simply want to know which associations or buying groups are making use of the web site.

Question of the Day

We feel we have to get more price aggressive to drive up our sales volume. How large of a sales increase will be required to offset a price cut?


Probably a lot more than you think.