An animated Al Bates on stage

Distribution Performance Project

Distributor performance can be improved—A lot

The Distribution Performance Project prepares books, special reports and quarterly articles on key distribution topics. It also provides live presentations on improving financial performance for individual management teams and at trade association meetings.

Question of the Day

We feel we have to get more price aggressive to drive up our sales volume. How large of a sales increase will be required to offset a price cut?


Probably a lot more than you think.